Selling a Luxury Home in the Tri-Cities
Higher-end homes marketed with video, drone and targeted ads to buyers in and outside the Tri-Cities.
Why selling a luxury home in the Tri-Cities is different
Selling a luxury home in the Tri-Cities comes down to two problems most listings don't have. There are fewer buyers at the top of the market, and some of them don't live here yet. There are also fewer comparable sales, so the price takes real work to get right.
I'm Brandon Muzatko, a REALTOR® and Washington Managing Broker with TKO Realty Group at Real Broker, LLC. Higher-end homes get my full marketing system, and a price built the way an appraiser would build it.
Pricing when there are only a few comps
A $1.5 million home with a view and a $1.5 million home without one aren't the same house. At the top of the market, there may be only a handful of sales to compare, and every one of them needs adjusting for size, lot, finish and view.
I trained in all three appraisal approaches as a former licensed commercial real estate appraiser trainee, and I use those methods to build your price from adjusted comps, not price per square foot. I also run the Real Number Check on every competing home, pulling the total days on market from the MLS, so we know which homes at your level are really sitting.
Miss the price at this level and the home can sit for months, then sell for less after a cut. Start with what your home is worth.
Marketing to buyers who aren't here yet
The buyer for a higher-end Tri-Cities home may be relocating for a job at PNNL, Hanford or a hospital, or moving from a more expensive market. A yard sign doesn't reach them. Paid ads do.
- Professional photos, video and drone, paid for by me up front, plus a 3D walkthrough when the layout is hard to picture from photos.
- A property website for your home, with its own QR code for brochures and the sign.
- Paid Meta ads aimed at buyer types, in the Tri-Cities and in the markets buyers move here from. On one recent listing, $1,676 in ads produced 449,696 impressions and a combined reach of 213,588.
- Live video tours on FaceTime for out-of-town buyers, so they can decide whether the trip is worth it.
- A weekly report showing ad reach, website visits, showings and what we're adjusting.
Every step is on how I sell a home.
Showings, privacy and vetted buyers
Higher-end homes draw curious lookers. Before an offer reaches you, I call the buyer's lender, or confirm their proof of funds for a cash buyer, so you know they're really qualified. Valuables and medications stay locked up or with you during showings, and I pass along feedback from every showing, usually by the next business day.
Luxury homes across the Tri-Cities
Higher-end homes are spread across the Tri-Cities, from custom homes on the ridge in Canyon Lakes to new construction in Willowbrook. In 2026 so far, Canyon Lakes homes have sold as high as $2,400,000, per the MLS.
Contact me to talk through selling a luxury home in the Tri-Cities. Commission is negotiable, and we go over it before you sign anything.
Frequently Asked Questions
How do you price a luxury home with few comparable sales?
With adjusted comps, the way an appraiser does it: each sale adjusted for size, lot, finish and view, not price per square foot. I also check total days on market on every competing home.
How do you reach out-of-town buyers?
Paid Meta ads aimed at buyer types in the Tri-Cities and in the markets buyers move here from, a property website for your home, and live video tours for buyers who can't be here.
Do you charge more for luxury marketing?
No. Photos, video, drone, the property website and paid ads are paid by me up front. Commission is negotiable and set in the listing agreement.
Luxury Homes by neighborhood
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Ready to make your move with TKO Realty Group?